This summer 2010 collection is my first collection for the Appana label. All I do is shirt. Men’s shirts have been my greatest passion in fashion. I love them ! They are one of the sexiest things a man can wear. It forms the body, defines your structure and shows off your best asset, your chest. I want to build a stable of shirt styles. I want to build Appana into the label guys will turn to because they know they will get the fit, the colours and the versatility they need. I know this because the type of guy I’m targeting is me. A 30+ bloke, successful, like’s clothes but not a fashion victim, doesn’t want too much detailing but enough to think he’s wearing something a little different. So here begins my introduction into my world of men’s shirts.....